our work
case studies
Kerry Education & Training Board
Client Name: Kerry Education & Training Board
Project Title: Wind Turbine Maintenance Technician Apprenticeship Programme Launch – 2022
Project Scope:
Match Marketing were successfully awarded the tender to create and a manage a fully integrated digital and mainstream media campaign to launch the Wind Turbine Maintenance Technician Apprenticeship as part of Generation Apprenticeship. This innovative, new, and exciting 3-year apprenticeship offers exceptional opportunities for those looking to establish a rewarding and exciting career in the green and renewable sector. The apprenticeship is designed to meet the needs of the growing Irish Renewable and Sustainable Energy sector. It will equip apprentices with the knowledge, skills, and competence to inspect and maintain various wind turbine system components, locate, and diagnose faults, replace components, and reconfigure systems.
The minimum age requirement for this programme is 18 years of age, with a QQI Level 4 Major Award (or equivalent), or at least 3 years trade-related experience.
Our deliverables –
- Fully integrated B2C digital strategy created
- Marketing & PR campaign across multiple channels
- Video content creation
- Photography & graphic design
- Google ad campaign with text search and interruptive ads on YouTube.
- Fully boosted campaign on social targeting 17 – 25-year male & females on TikTok and Instagram.
- Fully boosted campaign on Facebook targeting key influencers such as parents and teachers.
- Development of marketing & promotional assets.
- Management of national PR campaign with radio and press.
GET PAID TO STAND OUT – YouTube
Wind Turbine Maintenance Technician (WTMT) Apprenticeship – YouTube
Kerry Airport
Client Name: Kerry Airport
Project Title: Kerry to Berlin – 2017 – 2020
Project Scope: In 2017 Kerry Airport launched the Kerry to Berlin route, it had been three years since the airport had announced a new route. It launched in October 2017 and our team were appointed to create and manage all aspects of the launch in the Irish market and to collaborate with tourism partners in the German market to promote the inbound traffic.
This was a commercially sensitive route which had previously been unsuccessful in Shannon Airport. The campaign was a commercial success and remains on the Kerry Airport schedule to this day.
Our deliverables:
- Creation of outbound passenger campaigns.
- Stimulate immediate demand for seat sales to meet Ryanair’s commercial objectives
- Stakeholder engagement plan both in Irelands Southwest & Berlin
- Delivery of PR campaign
- Delivery of social media campaign
- Collaborate international campaign with Tourism partners in the German market.
- Creative redesign of kerryairport.ie
Kerry Airport
Client Name: Kerry Airport
Project Title: Kerry to Berlin – 2017 – 2020
Project Scope: In 2017 Kerry Airport launched the Kerry to Berlin route, it had been three years since the airport had announced a new route. It launched in October 2017 and our team were appointed to create and manage all aspects of the launch in the Irish market and to collaborate with tourism partners in the German market to promote the inbound traffic.
This was a commercially sensitive route which had previously been unsuccessful in Shannon Airport. The campaign was a commercial success and remains on the Kerry Airport schedule to this day.
Our deliverables:
- Creation of outbound passenger campaigns.
- Stimulate immediate demand for seat sales to meet Ryanair’s commercial objectives
- Stakeholder engagement plan both in Irelands Southwest & Berlin
- Delivery of PR campaign
- Delivery of social media campaign
- Collaborate international campaign with Tourism partners in the German market.
- Creative redesign of kerryairport.ie
Bon Secours Health System
Client Name: Bon Secours Hospital Limerick
Project Title: GP Engagement Communications
Project Scope: Working with Bon Secours Hospital Limerick since 2016 on both consumer campaigns and their GP engagement strategy. We initially worked on Orthopaedic services campaigns for both B2C and B2B in the Mid-West region. This campaign was also delivered throughout their title sponsorship of the Great Limerick Run event during 2016 and 2017, a leading event on the Irish marathon / half-marathon calendar. This then transitioned into the creation of the “Sports First at Barringtons” campaign for which we created the creative, content and PR campaign for B2C and B2B.
Our deliverables:
- Creation of consumer campaign for the hospital Consultant lead Orthopaedic services.
- Delivery of PR campaign.
- Delivery of GP engagement events.
- Creation of GP engagement communications.
- Event management.
- Social media campaign management.
Bon Secours Health System
- Creation of consumer campaign for the hospital Consultant lead Orthopaedic services.
- Delivery of PR campaign.
- Delivery of GP engagement events.
- Creation of GP engagement communications.
- Event management.
- Social media campaign management.
Údarás na Gaeltachta
Client Name: Údarás na Gaeltachta
Project Title: Tascfhórsa Uíbh Ráthaigh (The Iveragh Peninsula) Marketing campaign
Project Scope: The delivery of the bespoke marketing and communications plan was framed by the Tascfhórsa Uíbh Ráthaigh 3-year action plan, published in 2019 to reinvigorate the Uíbh Ráthach Gaeltacht, to create jobs and to increase the population and viability of one of Irelands most beautiful and picturesque areas. A key objective was to welcome 10 extra families to live in the area within 3 years. This campaign was delivered throughout the Covid-19 pandemic, and due restrictions all the campaign assets were delivered digital and remote format.
Our deliverables:
- Creation of key persona groups to whom the campaign would be targeted and to whom the principles of the campaign – Community, Connectivity & Culture, would most resonate.
- Target audiences were Families / Digital Nomads & Connected workers / Entrepreneurs and those working in the Creative Arts.
- Promotion of the gteic Digital hub.
- Creation of consumer campaign for delivery in digital ads.
- Delivery of video campaign.
- PR management of campaign.
- Social media campaign management.
Údarás na Gaeltachta
- Creation of key persona groups to whom the campaign would be targeted and to whom the principles of the campaign – Community, Connectivity & Culture, would most resonate.
- Target audiences were Families / Digital Nomads & Connected workers / Entrepreneurs and those working in the Creative Arts.
- Promotion of the gteic Digital hub.
- Creation of consumer campaign for delivery in digital ads.
- Delivery of video campaign.
- PR management of campaign.
- Social media campaign management.
Killarney Credit Union
Client Name: Killarney Credit Union
Project Title: Consolidation of South Kerry Credit Unions – Killarney, Caherciveen, and Kenmare under one umbrella brand
Project Scope: We have been working with Killarney Credit union since 2015 on both consumer campaigns and internal documentation. As part of a business growth strategy it was decided to merge with two smaller credit unions and we created new branding for the Regional positioning whilst keeping the individual identity of each brand under the one umbrella.
Our deliverables:
- Creation of new Branding.
- Implementation of branding into all sales/promotional material.
- Design uniformed advertising for all branches.
- Design Social Media Marketing Material.
Killarney Credit Union
Client Name: Killarney Credit Union
Project Title: Consolidation of South Kerry Credit Unions – Killarney, Caherciveen, and Kenmare under one umbrella brand
Project Scope: We have been working with Killarney Credit union since 2015 on both consumer campaigns and internal documentation. As part of a business growth strategy it was decided to merge with two smaller credit unions and we created new branding for the Regional positioning whilst keeping the individual identity of each brand under the one umbrella.
Our deliverables:
- Creation of new Branding.
- Implementation of branding into all sales/promotional material.
- Design uniformed advertising for all branches.
- Design Social Media Marketing Material.
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