Our Work - Match Marketing

Our Work

From national awareness campaigns to complex stakeholder programmes, we’ve delivered measurable results for organisations across healthcare, tourism, enterprise, renewable energy, public sector and community development.

2.4M+

Campaign Reach

4.7M+

Online Impressions

97%

Podcast Ad Completion

90%+

Flight Occupancy Achieved

01

National Federation of Voluntary Service Providers

Non-profit & Disability Services

National rebrand and multi-channel campaign for Ireland’s umbrella body for intellectual disability and autism services

The National Federation of Voluntary Service Providers (NFVSP) is the nationwide umbrella organisation for over 60 organisations supporting more than 30,000 people with intellectual disabilities and autism across Ireland. They required a complete rebrand, a sensitive and inclusive national messaging framework, and a multi-channel communications campaign with national reach.

What we delivered

Managing sensitive, inclusive messaging at national scale — across a network of 60+ organisations — required a strategy that was consistent at the centre but adaptable at the edges. We developed campaign assets that member organisations could use across their own channels, with toolkits and training to support local delivery.

Campaign Outcomes

2.4M

Total campaign reach across all channels

97%

Podcast ad completion rate

1.2M

Digital impressions delivered

988K

Radio reach

2

National member training seminars

02

National Wind Turbine Maintenance Technician Apprenticeship

National Campaign Launch

Multi-channel national launch for a new three-year apprenticeship programme in the renewable energy sector

A newly established national apprenticeship programme for wind turbine maintenance technicians required a full campaign to drive awareness, build credibility, and convert qualified applicants within a defined recruitment window. The programme represented a significant skills and employment initiative in Ireland’s growing renewable energy industry.

What we delivered

Designed and managed a multi-channel national launch campaign for the new three-year apprenticeship
Produced dynamic video stories, branded graphics and campaign milestone content
Professional photography to support campaign assets across all platforms
Full digital and PR campaign with paid, organic and earned content across Facebook, Instagram, TikTok, YouTube, national radio and press
Precision-targeted audience segmentation to reach qualified applicants in the right demographics

This project demonstrated our ability to blend industry and education marketing — driving both employer engagement and applicant conversion through a single, strategically coherent campaign across traditional and digital channels.

Campaign Assets

Campaign Videos

Campaign Outcomes

Full

Enrolment — oversubscribed

↑↑

Exceeded applicant quality targets

National

Media coverage secured across regional and national outlets

5+

Platforms — paid, organic and earned combined

03

Kerry Airport

Tourism & International Routes

International route launches with Ryanair, Tourism Ireland and local partners — multi-stakeholder campaign delivering measurable passenger volume

Kerry Airport required end-to-end campaign management for the launch of new international routes, working alongside Ryanair, Tourism Ireland and a range of regional and local partners. The campaign needed to drive awareness and bookings in both Irish and international markets simultaneously, with clear accountability for passenger volume and occupancy targets.

What we delivered

End-to-end digital, social, PR and event campaigns for new route launches
Stakeholder workshops and cross-agency communications aligning multiple public and private partners
Activation events across multiple markets, coordinated with international stakeholders
Video, photography and bilingual digital and social content for Irish and German inbound markets
Campaign assets syndicated across partner channels, including Ryanair and Tourism Ireland
Monthly analytics reporting with clear KPI tracking and stakeholder reporting

This project is a strong demonstration of our ability to align multiple public and private partners around a single campaign strategy — delivering integrated content, consistent brand messaging and measurable commercial results on a tight timeline.

Campaign Assets

Campaign Outcomes

16,875

Additional passengers — Berlin route launch

4.7M+

Online impressions generated

90%+

Flight occupancy achieved

Multi-agency

Ryanair, Tourism Ireland & regional partners aligned

04

Údarás na Gaeltachta

Community & Regional Enterprise

Brand development, bilingual campaigns and community engagement for Ireland’s regional enterprise development authority

Údarás na Gaeltachta is Ireland’s regional authority for the economic, social and cultural development of Gaeltacht communities. Match Marketing delivered the Tascfhórsa Uíbh Ráthaigh (Iveragh Taskforce) campaign – a bilingual, multi-channel community initiative to promote the Iveragh Peninsula as a place to live, work and invest. Running from December 2020 to July 2021, the campaign reached audiences across Munster, Dublin and the commuter belt, combining paid social, Google Ads, video storytelling and a dedicated website to attract residents, workers and businesses to the region.

WHAT WE DELIVERED

Bilingual social media campaigns across Facebook, Instagram, Twitter and LinkedIn reaching 366,607 people in Irish and English
Live in Iveragh and Work in Iveragh targeted Google Search and Display campaigns served across Munster, Dublin and commuter belt counties -
Video campaign featuring personal stories (Julia's Story, Edel's Story, Christina & Cillian's Story) - 32,410 views from 118,485 impressions
Dedicated campaign website driving 4,713 unique visitors and 13,831 page views with an average of 2.93 pages per visit
Audience targeting across 25-54 age groups with a near-even gender split (51% male / 49% female), concentrated in Dublin, Cork and Kerry
Paid media delivering 959,136 ad impressions and 6,715 clicks at just 38c cost per interaction

The campaign demonstrated Match Marketing’s ability to build place-based, bilingual community campaigns that combine paid media precision with authentic human storytelling mobilising geographically dispersed audiences and driving measurable engagement for a culturally sensitive regional brief.

Campaign Videos

CAMPAIGN OUTCOMES

366,607

Social media audience reach across Facebook, Instagram, Twitter & Linkedin

959,136

Digital ad impressions served across Google, YouTube & display network

6,715

Ad clicks targeted audiences across Live in Iveragh and Work in Iveragh campaigns

32,410

Video views across the Live/Work in Iveragh video campaign (118,485 impressions)

13,831

Website page views 4,713 unique visitors, averaging 2.93 pages per visit

38c

Cost per interaction highly efficient paid media delivery across Munster, Dublin & commuter belt

05

Department of Rural and Community Development & An Gaeltacht

PUBLIC SECTOR & POLICY

Inclusive national awareness campaign for Local Community Development Committees and stakeholder training programmes

Match Marketing worked with the Department of Rural and Community Development and An Gaeltacht to create a new branding campaign for the Local Community Development Committees (LCDCs) and manage its rollout across national media. The LCDCs are the bodies responsible for planning and overseeing community development programmes across Ireland, operating within co-funded EU and Irish Government frameworks where language, accessibility and measurable outcomes are central requirements.

WHAT WE DELIVERED

New brand identity and national awareness campaign for the Local Community Development Committees, managed across all media channels
Extensive discovery and stakeholder research programme engaging a cohort of over 700 participants to frame campaign content and strategy
Stakeholder training programme designed and delivered nationally, equipping community groups, local authorities and partner organisations to carry the campaign independently
Training workshop materials and structured booklet-style resources guiding participants through concepts, exercises, examples and follow-up actions
Multi-format campaign resources digital, print and media - built to meet SICAP accessibility, plain-language and evaluation requirements
Stakeholder coordination across a complex national network of public bodies, community organisations and co-funded programme partners

This project demonstrates Match Marketing’s experience managing co-funded, multi-stakeholder national programmes where research, brand, campaign and training must work as a single integrated system grounded in real audience insight and built to deliver measurable outcomes at every level of the network.

Campaign Assets

Campaign Videos

WHAT THIS DEMONSTRATES

700+

Stakeholders researched during the discovery phase to frame campaign content and training

National

Brand campaign managed across all media for Local Community Development Committees

Training

Workshop materials and booklets delivered to community groups and partner organisations nationwide

SICAP

Fully aligned with EU and Irish Government co-funding requirements for accessibility and measurable outcomes

06

National Commis Chef Programme

Hospitality & Skills

National campaign for a collaborative apprenticeship initiative across ETBs, higher education and hospitality employers

The National Commis Chef Programme is a collaborative apprenticeship and skills initiative involving ETBs, higher education and employers in the hospitality sector. Match Marketing delivered a national campaign to attract learners and employers, positioning the programme as a structured route into hospitality careers.

What we delivered

Persona-led discovery, mapping key personas — school leavers, career changers and employers — along with their specific barriers and motivations
Development of a central campaign proposition and visual style, with production of video profiles, photography, social and web assets, printed materials and PR content
Stakeholder enablement toolkit, including training for colleges, ETBs and employers on using campaign assets across websites, social media, open days and guidance-counsellor outreach, supported by co-branded artwork, key messages, FAQs and planning guides
Performance-managed digital media implementation: overseeing media buys, optimisation and structured reporting on awareness, engagement, expressions of interest and applications

This campaign showcases Match Marketing’s experience in skills-focused, multi-partner national campaigns — combining national content strategy and digital promotion with local partner activation. Objectives were to drive applications from school leavers, career changers and existing staff; engage employers as partners in sponsoring apprentices; and provide colleges, ETBs and employers with assets and guidance to integrate the national campaign into their own outreach.

Campaign Assets

Campaign Social Posts

View this post on Instagram

Campaign Outcomes

Strong

Partner adoption — local activities aligned to national messaging and visuals

3

Priority personas reached — school leavers, career changers, employers

Multi-partner

ETBs, colleges and employers enabled with campaign toolkits

Validated

Increased programme visibility confirmed through campaign metrics and partner feedback

07

Healthcare, Tourism & Financial Services

B2C & B2B

Multi-sector commercial campaigns for Bon Secours Hospital Limerick, Killarney Chamber of Tourism and Cahersiveen Credit Union

Alongside our large-scale public and national campaigns, we deliver practical, commercially-focused marketing for private sector and community clients across healthcare, tourism and financial services — organisations that need results, not theory.

Bon Secours Hospital Limerick at Barringtons

Killarney Chamber of Tourism & Commerce

Cahersiveen Credit Union

In Their Own Words

“They are a company you can trust for achieving outstanding results.”

— Ms Eileen Hayes, Bon Secours Hospital Limerick at Barringtons

“They had an acute understanding of the product, all it had to offer, and how best to promote it.”

— Paul Sherry, President, Killarney Chamber of Tourism & Commerce

“We have gone from zero to hero in our marketing activities.”

— Ms. Elma Shine, Manager, Cahersiveen Credit Union

The full picture of what we can do

Across these projects, Match Marketing has consistently delivered high-impact, scalable strategic communications — combining campaign excellence with stakeholder engagement, training and robust evaluation.

Brand & Campaign Development

Multi-channel communications and launch campaigns with sector-wide stakeholder promotions — from rebrand and messaging to full national deployment across digital, broadcast and print.

Cross-Sectoral Stakeholder Engagement

Led inclusive consultation and managed complex partner requirements across government departments, enterprise agencies, community networks and national member organisations.

Content & Digital Production

Ongoing content creation for national campaigns — social media, digital and print collateral, public awareness events, video, photography and news assets across multiple channels simultaneously.

Training & Network Capacity-Building

Designed and delivered toolkits, upskilling workshops and training seminars for national networks — enabling local groups and partner organisations to deliver consistent communications independently.

Bilingual & Accessible Communications

Proven experience in producing bilingual Irish/English content that is culturally appropriate, plain-language, and reaches all geographic, linguistic and sectoral communities.

Reporting & Analytics

Integrated analytics, KPI tracking and transparent reporting across all campaigns — giving clients and programme funders clear evidence of impact, reach and return on investment.