Eimear and Brigeen have been providing training since 2013 — and they’re still active consultants today. That means every programme is grounded in what’s actually working right now, not theory from a textbook.
2013
Training Since
5
Programme Categories
20+
Individual Modules
In-person & Online
Delivery Formats
“We too
are in the
trenches”
Training Needs Analysis
We begin by establishing the objectives — for the individual, the team and the organisation — before designing anything.
Collaborative Programme Design
We build a programme matched exactly to your needs, sector, audience and delivery constraints.
Practical, Interactive Delivery
Participants leave with frameworks, tools and templates they can use immediately — not just notes from a slide deck.
Measurable Outcomes
Every programme is structured around learning outcomes and, where required, accreditation and reporting standards.
QQI Aligned
Principles of Marketing (Marketing 101)
Foundations of marketing, customer behaviour, segmentation, targeting, positioning and the marketing mix.
Strategy
Strategic Marketing Planning
How to research your market, set SMART objectives and develop a structured marketing plan that supports commercial and organisational goals.
SME & Start-up
Smart Marketing for SMEs and Start-ups
How to prioritise spend, evaluate channels, build partnerships for cross-promotion and measure campaign ROI — built for resource-constrained businesses.
Social Media
Social Media Strategy and Content Creation
Platforms for different audiences, content planning, storytelling, community management and analytics that prove performance.
SEO
Search Engine Optimisation — Grow Your SEO
On-page and off-page SEO, keyword research, content structure and how to improve organic visibility for business and personal brands.
Content
Digital Communications & Blogging
How to write effective blog series, create value-led content and repurpose it across channels to maximise impact from every piece created.
Branding
Branding and Rebranding
How to create and revitalise a brand, define brand values and tone of voice, and manage visual and verbal identity consistently across every touchpoint.
PR
Public Relations and Media Engagement
How to leverage PR to grow your profile, write press releases, pitch to journalists and build relationships with local, national and international media.
Thought Leadership
Communications Strategy and Thought Leadership
How to define the voice of an organisation or personal brand, plan key messages and position leaders as credible sector voices.
Sales Skills
Professional Sales Skills
Phone, online and face-to-face sales — building a leads list, asking effective open questions, matching features and benefits and confidently closing sales.
Pitching
Sales Presentation and Pitching Skills
How to create a high-impact sales deck, structure persuasive pitches and build confidence in public speaking and investor/client presentations.
Customer Care
Customer Care and Service Excellence
Face-to-face, telephone and online service protocols, complaint handling and SOPs to support consistent, high-quality service standards.
Audience
Audience Engagement & Community Building
How to design web series, podcasts or content series that build authority, loyal audiences and communities around your brand or organisation.
Integrated
Integrated Marketing Communications
Aligning branding, PR, social media, email and events into one coherent communications plan — so every channel reinforces the others.
Entrepreneurial
Entrepreneurial Marketing for New Ventures
A practical marketing and sales toolkit for students or individuals planning self-employment or start-ups — covers positioning, channels and early traction strategies.
Foundations
AI Fundamentals for Marketers
What AI is and isn't, key terms (machine learning, generative AI, automation), opportunities and risks for marketing, and an introduction to AI ethics and responsible use.
Data-Driven
AI-Driven Digital Marketing
How AI supports data-driven decision-making, customer insights, audience segmentation, personalisation and predictive analytics across the customer journey.
Content
Generative AI for Content & Copy
Using tools like ChatGPT for ideation, blogs, ads, email copy, landing pages and campaign concepts — with a strong focus on prompt design and quality control.
Multimedia
AI for Visual, Video and Multimedia Content
Using image, video and audio tools to create on-brand social content, short-form video and campaign assets — including Canva-type platforms and video generators.
Social & SEO
AI for Social Media Strategy
Scheduling, content optimisation, sentiment analysis and performance tracking using AI-powered social tools to grow reach and engagement efficiently.
Search
AI-Powered SEO and Search
Keyword research, content optimisation, technical checks and how new AI search features are fundamentally changing SEO practice in 2025 and beyond.
Paid Ads
AI in Paid Advertising and Automation
Using AI for ad creative, bid optimisation, A/B testing and marketing automation workflows to improve ROI and simplify campaign management at scale.
Flexible scheduling
Half-day, full-day, multi-session, or ongoing monthly programmes — structured around your timetable.
In-person, online or blended
Delivered at your location, via Zoom or in a blended hybrid format — all equally interactive.
Individual or group
One-to-one mentoring and coaching, small group workshops, or large cohort programme delivery.
Quality‑assured, training delivery
Programmes aligned to clients' learning outcomes, with reporting documentation provided.
Backed by Ireland’s leading enterprise organisations
We’ve delivered programmes for some of Ireland’s most respected enterprise, LEO and industry bodies. Our experience with funded and accredited programmes means we understand what commissioners need, not just what delegates want.
SMEs and Start-ups
Practical programmes for businesses at any growth stage who need marketing and sales skills that make a difference fast.
Enterprise Agencies & LEOs
Accredited, reportable programme delivery that meets funded scheme requirements and generates measurable learner outcomes.
Universities and Colleges
Curriculum-aligned lecturing and guest delivery across marketing, entrepreneurship and digital communications modules.
Corporates — In-Company
Bespoke workshops tailored to your team's specific challenges, sector and skill gaps — delivered at your premises or online.
Ready to build a programme?